kenbun

kenbun — Real-time lead scoring your whole revenue team will actually trust.

Most lead scoring tools hand you a number and dare you to believe it. A lead surfaces as an 87, your SDR asks why, and the honest answer is "the model decided." So the score becomes wallpaper: present on every record, trusted by no one. Marketing can't defend it, sales won't act on it, and the expensive "AI scoring" you bought turns into a column people scroll past.

kenbun fixes the thing every other scoring tool gets wrong. It scores every lead and account the instant they act, and it shows its work on every single point. Open any lead and see exactly which sessions, pages, and signals moved the score, in what direction, by how much, and when. No data-science degree required to read it. When a rep asks "why is this an A?", you have a real answer instead of a shrug.

Key features

• Real-time behavioral scoring. Events are scored the moment they happen, not in an overnight batch. The score on the screen reflects what the buyer did sixty seconds ago.
• Full explainability. Every score breaks down into the exact events behind it, with timestamps, point values, and versioned rules. Complete audit trail on every lead and account.
• Surge detection. When a prospect circles back, hits pricing twice, and reopens your demo, kenbun catches the buying spike as it forms and tells you while the window is still open.
• Goes where your team works. Hot-lead and surge alerts push straight into Slack and Microsoft Teams. Reps act from the tools they already live in, no new dashboard to babysit.
• Deep integrations. Native sync with HubSpot and Salesforce, plus web event capture through a lightweight snippet. kenbun strengthens your existing stack instead of replacing it.
• Tuned to your funnel. Surge windows, decay curves, and rule weights adapt to your real conversions, built on your own behavioral history rather than a generic template.
• Account and buying-committee view. Roll lead-level signals up to the account so ABM teams see which companies are heating up, not just individuals.

What makes it different

Every competitor sells you a number. kenbun sells you a number you can defend. The black box is the entire problem with legacy scoring and predictive tools: when nobody can explain the score, nobody trusts

it, and an untrusted score is worthless no matter how accurate it claims to be. Transparency is not a feature we bolted on. It is the product.

Speed is the other half. Scoring that runs nightly tells you about a buying window after it has closed. kenbun reacts in real time, so the moment to reach out is measured in hours, not in your next batch

job. The deals you lose are almost never the ones you scored wrong. They are the ones you scored too late.

And it compounds. The longer kenbun runs on your data, the sharper its windows, weights, and decay become, and the more of your team's workflow lives inside it. That behavioral history is yours, and it

gets more valuable every week.

Real outcomes you can expect

• Reps follow up on genuinely hot leads in hours instead of days, because the alert reaches them the moment a surge fires.
• Marketing and sales stop arguing about score quality, because every number is backed by visible behavior anyone can inspect.
• Fewer good leads slip through the cracks, since real-time surges surface intent the overnight batch would have missed.
• Faster, more confident handoffs: an SDR can see exactly why a lead qualified before the first call, so conversations start warmer.
• A scoring system your whole revenue team actually uses, instead of one more dashboard nobody opens.

We are not the cheapest scoring tool on the shelf, and we will not pretend a single magic number replaces human judgment. What we are is transparent enough, fast enough, and embedded enough that your entire team finally believes the score and acts on it.

See your real leads scored and explained, end to end. Start free, import in one click, and keep the stack you already have.