
MasterPlan AI
AI-powered media planning and client management platform
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About MasterPlan AI
MasterPlan AI centralizes client management, briefings, and media plans in one platform using artificial intelligence. It streamlines paid media management for agencies and marketing teams by automating planning workflows and providing intelligent insights across all client accounts and campaigns.
It targets media buyers/professionals with AI features for optimized media plans (budget allocation, ROI forecasting, targeting for platforms like Google Ads, Meta, TikTok, LinkedIn), creative generation (static images, videos via tools like Google Veo), content calendars, keyword research, UTM tracking, briefing management, benchmarking, and automated reporting. It aims to replace spreadsheets and fragmented documents for agencies and performance marketing teams.
✦ Good to know
- Centralizes clients, briefings, and media plans in a single platform
- Uses AI to optimize paid media management workflows
- Designed for media planning and centralized client management
- Keyword planning, ad copy creation, UTM building, Content calendar
Taken from the product's own website and re-checked automatically.
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