
WhiteLobby
iGaming brand protection across search and AI
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About WhiteLobby
WhiteLobby establishes, grows, and protects how iGaming brands appear across search engines and AI answers.
When a player searches a casino or sportsbook brand, page one usually belongs to somebody else. Affiliate reviews outrank the official site. Clone domains harvest player logins. Complaint pages sit above the homepage. Fake apps carry the logo. ChatGPT and other assistants then repeat whatever those sources say.
We work the whole first page and the AI answer, not one piece of it.
What we do
- Establish. Correct the brand facts that Google, Bing, and AI assistants hold, so answers about the brand match reality.
- Grow. Build owned pages, profiles, and satellite properties that fill the first page with results the brand controls.
- Protect. Take action against clones, mirrors, phishing pages, and impersonators, with evidence that holds up with registrars, hosts, and app stores.
Six areas we cover
01 Your brand in search and AI
02 Clones and mirror sites
03 Affiliate and ad misuse
04 Fake apps and profiles
05 Reviews and reputation
06 Trademark and domains
How an engagement starts
A 15 to 30 minute discovery call. Then a full manual audit across the six areas with a 90-day plan. After that you can add continuous monitoring, hands-on remediation, or multi-brand and multi-market coverage.
What makes it different
Built for iGaming only. Every finding arrives with evidence you can act on, namely screenshots, links, redirect chains, and timestamps. We do the remediation work rather than sending alerts. We work AI answers as well as blue links. Impersonation is removed where possible, and we report exactly what we found.
Contact [email protected]
✦ Good to know
- WhiteLobby fills search results with pages you control and pushes clones, fake apps, and complaint pages down below your official site.
- Service includes brand entity setup so Google, Bing, ChatGPT and other platforms describe your casino correctly from the start.
- Identifies clone sites harvesting player logins, fake apps using your logo, and affiliate reviews ranking above your own site.
- Operates across multiple regulated markets including New Jersey, Great Britain, and Australia with license verification capabilities.
Taken from the product's own website and re-checked automatically.
Still not sure about WhiteLobby?
Let your favourite AI do the thinking. Pick one and see what it says.
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